It is widely known that accountants face crazy demands… especially during tax season. With more time spent working, healthy habits are often pushed aside. The BaCo Group and Today I Can’s founder and CEO, Ford Baker has committed to help break the cycle of “the typical workaholic accountant.” What began as a personal endeavor has grown into a ministry of love, support and encouragement – to help others battle the destructive cycle of the sedentary lifestyle.
Ford’s personal journey began by adding small amounts of exercise and changes to his diet. This ultimately led him to bike riding, for which he quickly developed a passion. Ford now even uses a bicycle for his commute to work. Small changes initially grew into large changes, and Ford was able to eliminate numerous daily medications, and was able to take enormous strides toward improving his physical and mental health. Through these ‘one step at a time’ lifestyle changes, and incorporation of exercise into every day, Ford has lost over 130 pounds, and gained so much more. The improvements in his quality of life have led to Ford’s desire to pay it forward, and he does that largely through the efforts of Today I Can.
In 2017 and again this year, Today I Can has sponsored a bike giveaway tailored for accountants. The promotion runs during the typical tax filing season, and encourages accountants to sign up for a drawing, and to encourage their friends to sign up. Through this creative campaign, the important health message of getting out of the chair and away from the desk – is being spread and we can see first-hand the positive impact of healthy lifestyle changes.
This year, the winner the Today I Can SECOND ANNUAL BIKE GIVEAWAY is Matt Schonefeld!
We are so excited for him! Matt’s dad, Rodney, referred him to the giveaway, which means he also received a brand new bike! We are so pleased to support Matt and Rodney and encourage them in their fitness goals.
Rodney is not only a BaCo client and friend, he has been busy working as the CFO at a local construction company. Recently, Ford invited Rodney to participate in the MS150, a fundraising effort seeking the cure for Multiple Sclerosis. At the time of that event, Rodney did not have a bike and therefore borrowed one. We are excited to support our friends Rodney and Matt and are excited to ride along-side them in their fitness and bicycle journeys. It is the goal of Today I Can to support and encourage everyone in meeting their fitness goals, so watch the website for programs and promotions in the future.
Published on Jun 01 @ 2:11 PM CDT